Become an Affiliate

We invite publishers, streamers, and marketing partners to join the Playground affiliate program. We work with Canadian partners to drive foot traffic to our Kahnawake venue, promote live poker events, and support app engagement for rewards and waitlist services. Our approach is practical and partnership-first: we aim to make referrals simple to track and rewarding to maintain.

Program purpose

Our affiliate program is designed to connect local and national audiences with Playground’s on-site offerings. Partners may promote live poker schedules, event coverage, venue information, and our rewards app. The program suits content publishers, livestreamers, comparison sites, and social or email marketers seeking a reliable, Canada-focused brand to reference.

Partnership benefits

We offer straightforward commercial terms, transparent reporting, and creative assets to support conversion. Partners gain access to campaign creatives, event calendars, and approved imagery for placement across compliant channels. We also provide seasonal tracking windows for special event pushes and ongoing support to optimise performance over time.

Commission structure

We use a performance-based model that rewards qualified referrals from approved channels. Commission is calculated on attributed activity from your referred traffic and is paid according to mutually agreed terms. Multiple payout models are available so we can align compensation with your audience and promotional strategy without committing to fixed public percentages.

Tracking and reporting

We prioritise clear attribution and regular reporting. Partners receive access to a partner dashboard with campaign metrics, click and referral counts, and conversion summaries. Monthly statements are available for reconciliation, and we share guidance on best practices for tagging and tracking to improve accuracy.

Marketing tools and support

Affiliates get a toolkit of approved banners, landing page links, event listings, and brief copy snippets tailored for Canadian audiences. We also offer creative refreshes for major events and briefings for streamers highlighting schedule and logistics. Our affiliate managers are available to review performance and recommend adjustments to creative or placement strategy.

Long-term cooperation

We value steady, compliant partnerships. Long-term partners can access enhanced opportunities such as exclusive event previews, customised creative, and priority scheduling for co-branded activations. Renewals and upgrades depend on consistent traffic quality and adherence to our promotional guidelines.

How to join

Apply through our affiliate portal to start the onboarding process. Once approved, you’ll receive access to the dashboard, creative assets, and a dedicated contact to assist with setup and campaign optimisation.